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The artist donates his £25k prize cash award to grassroots concert halls

Sam Fender holding Mercury Prize in the North East
The musician won the prestigious award in October in his hometown

The star has handed over the entirety of his twenty-five thousand pound Mercury Prize prize money to the MVT, which functions to save the UK's small music venues.

Fender was given the award on October 16 as his latest record the album was chosen as the top album of the last 12 months.

Fender has decided to hand the money over to the MVT, in appreciation of the essential function grassroots venues fulfilled in his early career.

"I personally would not have achieved this success if it hadn't been for all the shows I performed around the area, and beyond, when I was beginning," said the artist. "These spaces are renowned, but they are in difficulty."

From early 2023 onward, over 150 of these venues have ceased operations – about 16% of the total UK scene.

Recently, top acts like the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its attempts to support the industry, by applying a small levy to their ticket prices, which supports smaller concert halls.

He also took part, collecting over £100k on his recent tour to support 38 small stages across England, Scotland, and Wales.

The money supported spaces that were dealing with imminent closure due to challenges caused by water damage, blazes and bereavements, as well as permit problems, conflicts and neighbor objections.

Additional spaces were granted financial assistance in improving infrastructure and sound and lighting systems that positively impacted performers and audiences.

"The idea that revenue from concerts in large arenas backs the smaller venues, where it begins for musicians like me, is just common sense," Fender has commented.

Pulp on stage
They are among the artists who contributed their Mercury Prize funds to good causes

Fender is far from the only musician to donate his award prize money to worthy causes.

In the band earned the award in the year 1996 for their record the album, frontman Jarvis Cocker stated that the act would donate their cash to the charity War Child.

During 2002, rapper and singer the artist shared her prize across multiple charities, including the children's charity and a charity for Sickle Cell.

"I also contributed a £1,000 to the center, to their gymnastics class, because I trained in gymnastics when I was a child and they required better apparatus," she told outlets.

Previously, the band donated their prize money to the community center that nurtured their group, alongside other grassroots music organisations.

Additionally winners that year the group contributed their award to a multiple sclerosis charity after a close contact was identified with the condition.

"Receiving the award was ample," stated vocalist Small. "The cash was the cherry on top but we didn't require the bonus, because we had the cake. So our victory affected somebody else's life."

Recently, the MVT announced it had protected a couple of grassroots venues in south-east England, by transferring them to community ownership.

The first in that area and the second in the city were bought under the community ownership scheme, which is backed by the arts council and enthusiasts who buy "stakes" in the buildings.

The writer

Kimberly Flores

A UK-based digital strategist with over a decade of experience in tech journalism and content marketing, specializing in emerging digital trends.

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